Upon closer look, there is something not quite right with the logo:
According to its website,
Sensei [Daniel Spalding] was inducted into the U.S.A. Martial Arts Hall of Fame as the "2007 Male Martial Arts Leader Of The Year" and the "American Karate Man Of The Year."
However in United States Martial Arts Hall of Fame website for 2007 inductees, Spalding is not there.